Messaging is the foundation of any successful communications and marketing effort. A Message House, like the one Katrin created for The Nature Conservancy’s water markets campaign, is a perfect example of how to streamline complex, cross-divisional messaging into a comprehensive format.
Once core messages have been established, they serve as the blueprint for all communications, including talking points, media interviews, blogs, sales enablement materials, emails, infographics, videos, and more.
