Note: Katrin has Advanced Google Analytics Certification.
Katrin worked with Routinify, a tech startup that had just entered the U.S. market. The idea was to create an awareness of the company's offerings to homecare companies to generate sales leads, which called for a top of the funnel marketing strategy.
She started by building a target persona/empathy map, conducting market research, and identify keywords. She then developed messaging based on research and running A/B testing via Google Ad campaigns.
The results of the multiple campaigns run over a three-month period included lead generation and insights as to how to reach a growing customer base.
