Katrin has extensive experience engaging both national and international media, which has led to expanded media coverage and raised brand awareness for the organizations she supported. She has done this by developing media plans, writing press releases, coordinating media interviews, and cultivating relationships with journalists. She enhanced the organizations' reputation by successfully placing content in the media. Coverage includes the various publications listed below.
Her media relations background extends to rapid response where she managed a number of crisis situations, including the BP oil spill. She did this by implementing rapid response strategies, assessing next steps, anticipating challenges, coaching spokespeople, preparing talking points, and actively engaging traditional and shared media. These efforts resulted in the organization's good reputation being upheld.
"Katrin is a pleasure to work with on stories. I have contacted on issues ranging from tropical forests to sharks, and each time, she has helped connect me with key scientists and experts in the field. My articles, and the Post's readers, have benefitted from her hard work and deep understanding of conservation issues."-Juliet Eilperin, Pulitzer Prize winning journalist for The Washington Post
