Over the course of 90 days, Katrin ran 5 campaigns using Google Ads that tested the best keywords to reach Routinify's target audience. All of these campaigns directed visitors to a Landing Page that she created specifically for the campaigns. The conversion occurred when the visitor submitted their email address in exchange for Routinify's Rate Sheet.
The results of the campaign included:
- Generated over 5,000 Impressions with a Conversion rate of 2.5% and CTR of 5.62% almost 3 times the industry average.
- Provided advice as to how Routinify could improve its overall web presence, messaging, and sale enablement materials.
- Lead generation and insights as to how to reach a growing customer base.
