As a part of the Age Friendly Initiative which seeks to make Colorado Springs livable for people of all ages, the Innovations in Aging Collaborative (IIAC) is working to launch a web resource portal and smartphone application designed to educate citizens, particularly seniors and caregivers, on accessing the care and resources they need.
The Next 50 Initiative and the Innovations in Aging Collaborative partnered with Elevated Insights to conduct research among older residents and caregivers in El Paso County.
To effectively develop and market this portal, IIAC engaged Elevated Insights to survey the community, create baseline metrics of satisfaction and clarify areas of need for older residents.
Elevated Insights conducted focus groups to provide direction to the Age Friendly resource portal on how to best inform and communicate with seniors and caregivers.