Colorado’s 50+ Market Is Growing Fast and It’s Ripe For Disruption
Colorado is fertile ground for innovation and investment in the longevity market, also known as the 50+ market. Its future will be a combination of private and public participation bringing in new competition, innovative ideas, and a whole slew of new products and services, to the benefit of not just those who are over 50, but all Coloradans.
The economic impacts of the 50+ cohort go well beyond state borders. In the US alone estimates are currently at $7.6 trillion in annual economic activity in what is being called the Longevity Economy.
The number of 65+ Coloradans is projected to increase by 68% in by 2030 – the third-fastest growth in the nation. The state leads the nation in public and private efforts to embrace the...
Colorado has been a fine proving ground for Silvernest.
Denver-based platform Silvernest bills itself as a roommate matching service for baby boomers, retirees and empty nesters. Using a proprietary algorithm, the Colorado tech startup pairs these homeowners with housemates for long-term home sharing.
“We realized there was an abundance of empty bedrooms that could be put to work so people could use their home as an asset and monetize it,” said Silvernest co-founder and CEO Wendi Burkhardt. “We could help them age in place while creating affordable living space for renters. It’s a win-win.”
From its launch in 2015, Burkhardt and her team were able to use a strong showing in Colorado to demonstrate the broader value of their concept. Silvernest strategically tapped into the state’s resources, from enthusiastic investors to service...
Longevity Colorado partnered with Stria, a national news platform for the longevity market at Strianews.com, on content - including the Resource Map - exploring the state’s local longevity market.
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COLORADO
New report by state’s Strategic Action Planning Committee on Aging takes a deeper dive into concrete ways for multiple stakeholders, including state and federal agencies, and the private sector to reach out and work together to build systemic solutions.
The Area Agency on Aging is developing a plan for the delivery of services to older adults in Garfield, Mesa, Moffat, Rio Blanco and Routt Counties. The Area Agency on Aging has funding available for the SY 2019-2020 service period (July 1, 2019-June 30, 2020).
City Council President Pro Tem Jill Gaebler apologized for claiming during a public forum that Colorado Springs Mayor John Suthers doesn’t “care if one more 65-or-older person moves to this city.”
National & International
Under programs set up by the Affordable Care Act, the federal government cuts payments to hospitals that have high rates of readmissions and those with the highest numbers of infections and patient injuries. Look up state hospitals.
Financial abuse of elders is growing. Elders among us are being victimized by predators of all stripes, starting with family members. Institution cannot be counted on to adequately protect vulnerable older people from theft and fraud.
Developing these strategies and tools will be "critical" for the federal government as it manages the rapidly growing senior population, the report's authors wrote.
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