About


About

Longevity Colorado captures the latest news and information about a range of topics affecting our aging society, or longevity market. The subjects addressed on this site encompass many of the issues that our state’s longevity professionals currently engage with, as well as a look toward future innovations that will spur the productivity, creativity, and vitality of the aging population and those who serve them.

The original and curated content, along with our newsletters, is just a starting point; we hope that contributions from members of the longevity community will allow us to unite a growing body of professionals and organizations working in the longevity market in Colorado.

In coming decades, many forces will shape our economy and our society, but, in all likelihood, no single factor will have as pervasive an effect as the aging of our population.
– U.S. Federal Reserve Chairman Ben Bernanke (2006)

Why Now is the Time to Focus on Our State's Aging Population
In the next decade, Colorado’s aging population is projected to grow at an unprecedented rate. This demographic shift is already reshaping Colorado, with its 65-and-over population growing 29 percent between 2010 and 2015 — the third-fastest rate in the nation – with the growth forecast to continue at a rapid pace until 2030.

These dramatically shifting demographics will impact how lives, not just older adults. Besides baby boomers are now 55+ and they are already affecting how we view aging - shattering long-outdated and inaccurate stereotypes. They are doing this by staying in their homes, at their jobs, being immersed in their communities, and living active and full lives.

Want to reach the 50+ Market?

We can create and implement impactful communications and marketing strategies so you can effectively reach the older adult market.

Contact us today to learn more.

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happening in Colorado’s longevity market.


Longevity Colorado was created by Katrin Olson, an experienced marketing and communications strategist. Her interest and subject matter expertise of our rapidly aging society and its implications on all Coloradans was the inspiration behind this website.

Katrin also started a marketing and communications consulting business specializing in the 50+ Market called Dimension Communications. She works with both b2b and b2c clients. Some of the organizations Katrin has worked with include Transamerica, AgeWise Colorado, and the Moore Agency.

To learn more about Katrin, you can visit her LinkedIn Profile.

Katrin Olsen